Marketing resources for small businesses
Practical guides and articles to move your marketing forward: get found on Google and by AI, post better, spend better on ads, read your numbers and sell more. Plus Acteurly's product guide, feature by feature.
Product guide
How to use Acteurly, feature by feature.
13 features explainedFAQ
Answers to the most frequent questions, including how your data is protected.
29 answersBrowse by topic
Google and AI visibility
Get found on Google, in Maps and in AI answers.
2 articlesSocial media and content
What to post, when and why, with the time you have.
2 articlesAds and conversions
Spend better on ads and turn more visits into leads.
1 articleData and reporting
The numbers to track, without jargon, and what they mean.
1 articleMarketing and sales
Leads followed up better, customers who return and refer.
1 articleStrategy and budget
How much to invest, where, and in what order, at a small business's pace.
1 articleAI and the future of marketing
Using AI and marketing agents in useful, responsible ways.
2 articlesA topic to suggest?
Tell us the marketing question on your mind: we'll answer it.
Write to us →
Latest articles
- AI and the future of marketing7 min read
ChatGPT for small business marketing: 10 tasks that save time
ChatGPT for small business marketing: 10 tasks where it really saves time, with a prompt to copy, how to check the result, and the 2-minute rule.
Read - Social media and content7 min read
Instagram for small business: what to post in 2 hours a week
Instagram for small business: the 120-minute week, one Reel, one carousel and 25 minutes of replies, built to get your posts sent and your DMs answered.
Read - Google and AI visibility8 min read
AI visibility for local businesses: get named by ChatGPT
Why ChatGPT and Perplexity leave your local business out, and the 5-3-2 test to measure your AI visibility and fix what they get wrong about you.
Read - Strategy and budget7 min read
How much should a small business spend on marketing?
How much should a small business in Canada spend on marketing? Skip the % of revenue: build the budget backwards from the customers you need and their margin.
Read - Social media and content8 min read
Social media post ideas for small business: one project, 12 posts
Social media post ideas for small business: the 4 × 3 grid turns one client project into 12 posts, with a shot list, client questions and consent tips.
Read - Ads and conversions8 min read
Google Ads on a small budget: what your first $500 can prove
Google Ads on a small budget: what $500 can and can't prove, six default settings to change, and the 100-click test, with a worked example for a local business.
Read - Data and reporting8 min read
Customer acquisition cost: the real math and how to lower it
Customer acquisition cost for small businesses: a four-number sheet that counts your own time, the first-job test and a worked example showing how to lower it.
Read - Marketing and sales8 min read
Quote requests: how to reply within 24 hours from a job site
Quote request follow-up for busy trades: the three-clock method, a two-minute reply in English and French, and a worked example to answer within 24 hours.
Read - Google and AI visibility8 min read
Google Business Profile: 7 settings that make the phone ring
Your Google Business Profile gets views but few calls? Seven settings to fix in order, a quick thumb test, and one ratio that tells you if the phone rings more.
Read