Data and reporting

A good report fits on one page and says what to do. These resources explain the numbers that matter for a small business (acquisition cost, return by channel, key events), how to measure them and how to know which channel really pays off.

Data and reporting8 min read
Customer acquisition cost: the real math and how to lower it
Customer acquisition cost for small businesses: a four-number sheet that counts your own time, the first-job test and a worked example showing how to lower it.
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Data and reporting

Customer acquisition cost: the real math and how to lower it

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