Included in Essential
The 4 analyses
In short
The 4 analyses answer the questions that decide your marketing: why choose you, what customers value, what they're looking for and where to reach them. Every finding is backed by sources.
What it does
- Competition and differentiation: offers, published prices, promises and proof of 3 to 5 competitors.
- Customer voice: what your customers value and what makes them hesitate, by topic.
- Demand: the questions and unmet needs in your market.
- Distribution: the directories, associations, publications and communities where you can get known.
How to use it
- 1
Open Analyses
In the "More" menu.
- 2
Run an analysis
Aly searches, reads and ranks the evidence. Allow one to two minutes.
- 3
Use the findings
Each finding suggests an action; the best ones join your plan.
Tips
- Each analysis can run again every 2 weeks.
- Add your competitors in the business profile for a fairer comparison.
Frequently asked questions
Where does the information come from?
From recent web searches and businesses' public pages. Sources are listed with each analysis.
Are they in the Free plan?
No, they're part of Essential and Pro.