Visibility on Google and in AI
The "SEO and visibility" page (Results menu) shows what future customers find when they search for what you offer, without typing your name: on Google and Bing, in AI answers and in local search, one tab at a time.
What it does
- AI visibility, in one view: the visibility check (3 searches a customer would make, your position and whether AI names you, Essential), the visits sent by ChatGPT, Perplexity, Gemini and Copilot (Google Analytics) and your citations in Copilot and Bing's AI answers (Bing's AI Performance report, imported as CSV).
- Search engines: your Google and Bing searches side by side (clicks, impressions, position), and the visits each engine sends you. DuckDuckGo, Ecosia and Yahoo give sites no data: Bing, which supplies their results, is the window on them.
- The effect of each published SEO text: clicks, impressions and position, 4 weeks before against 4 weeks after, on the target search and on the page.
- Opportunities: searches where you sit at position 4 to 20, one step from page one.
- Your local reputation: Google rating and reviews.
How to use it
- 1
Connect Search Console and Bing Webmaster Tools
To see the searches already bringing you visits. Bing: paste the Bing Webmaster Tools API key (Settings → API access) in Data sources; each new page you publish is then sent to it for crawling.
- 2
Write 3 customer searches
As a customer would type them, without your name: "emergency plumber Laval".
- 3
Run the check
You see your position and whether the AI answer names you. The check can run again every 7 days.
- 4
Work on an opportunity
A more complete page on a search at position 4 to 20 can bring you to page one.
Tips
- AI cites pages that answer clearly: prices, timing, areas served, frequent questions.
- Add structured data (schema.org) and an llms.txt file to your site.
Frequently asked questions
What are GEO and AEO?
Generative engine and answer engine optimization: making sure AI understands, cites and recommends your business.
Is the visibility check free?
Search Console data is included in the Free plan; the visibility check is part of Essential.